Thursday, January 30, 2020

Education in Private and Public Schools Essay Example for Free

Education in Private and Public Schools Essay Over the past years, there has been lots of interest among the policy makers to compare private and public elementary and secondary schools in the United States. In a sense, both private and public schools follow the same general goals set out in 1979. These goals as Sizer pointed out are expected to serve equally well both the American’s public and private elementary and high school (p. 349). These goals according to Sizer aimed to develop the students’ fundamental scholastic capacity and to make them competitive and responsible individual. Both the private and public are expected to come up with this end, and to touch most aspects of an adolescent’s existence, mind, body, values and career. Generally, as reported by Teresa Mendez in her article said that private schools had performed very satisfactory during the latest Standardized Test for scoring higher than public school. This report summarized the concept that private schools are getting more professional in performing their jobs. This report is very significant since America has set educational policies that are common for both public and private schools. Sizer had stated in his book â€Å"What High School Is† that despite America’s multi-diverse culture and decentralized school government, most schools across America are common in terms of vision or goals related to academic achievements of students. However, as one will look into Sizer’s discussion of similar circumstances and scenario inside a high school in California, he or she can notice some problems regarding students’ attitude and behavior inside and outside the classroom. In particular Sizer portrayed this concept through Mark who is a student who is bored and uninterested with school requirements. On the other hand, there are teachers and staffs who are busy with work and mindful of responsibility at home. These two parties are both elements that comprise education and yet, it seems that the academic goals or vision are not emphasized. This is because; Mark being a recipient of the knowledge appeared to be passive and stubborn since knowledge is somehow undesirable on his view, while teachers and staff are not good mover or instruments of those knowledge. This concept presented by Sizer is common in America, and he seems trying to reconcile the educational goals with proper implementation by adapting some changes in terms of school policy. To better understand this, it is important to analyze the school system in America and how it tries to meet the present needs of the educational system of America, as well as its impact to the existing scenario in most schools. Given the same objective, we can expect less difference although we may expect much similarity between public and private high school education. But studies conducted by the National Center for Education Statistic showed that there are many differences in the public and private education. They explained that although the central goal of education is the same with public and private but both can freely choose objectives and goals related to what has been set up by the government (p. 7). This means that, each school has freedom to set objectives and goal, yet, all of them should match the overall goals of the central government. These goals are directed towards the fundamental academic achievements, career and economic competence, citizenship and civil responsibility, aesthetic awareness and cultural diversity of the students (Sizer, p. 349 – 350). In general, education in America as they view it should cater to the growth and development of individual for the country’s fundamental advancement whether in public or in private schools. It is evident in most schools in America that even though, private and public schools follow through same principles in terms of educational system, and yet, they are differ in many ways from curriculum to policies. The findings of the study done by the National Center for Education Statistic reveals that majority of the public school have curriculum with emphasis on basic literacy and reading skills as their most important goal, while private schools chose to put priority on religious development of their students (p. 8). However, other results of analysis and studies of NCES showed that faculties in public schools are more professional than those in the private school as public school uses a full range of professional living requirements. The article published by the NCES entitled â€Å"Teacher Professionalization and Teacher Commitment: A Multilevel Analysis† noted that teachers in public school are required to have a substantive training in areas of specialization, complete accredited training program, and passage of examination (p. 25). Whereas teachers in private schools, the report appears to be less professional on many ways (p. 25). The report also cited that there is more turnover of teachers in private schools than in public schools. This indicates that public school have more stable teaching force than the private school as public school teachers are receiving much higher salaries which is one of the important factor for teacher to stay in their work. Aside from that, the article noted that private school teachers receive inferior salaries that cause high turn over on the part of private schools. Thus, the report shows that despite the privileges and benefits received by teachers in public school, these teachers have shown lesser commitment as compared to teachers in private schools. In comparison, neophyte teachers from private and public school have greater commitment than those in senior level or those teachers receiving higher salary (p. 26-27). Other factors associated with increase in commitment in teachers according to study are: high-end-of career salary and individual autonomy for teachers. The professionalization and commitment of teachers affect so much the credibility of education imparted to students. Policies implemented in the school system certainly affect the general performance of the school. The goal which the school is heading have influenced not only on the teachers but among the student as well. Roelande Hofman said that studies have shown that private schools have a positive effect on academic achievement (p. 119). Hofman pointed out that private school have the freedom to the kind of students they want to enroll and kick out students who display behavior that violates their own set of rules. Because of this autonomy, it gives the private school authority to reject or to accept students which the public school had only limited autonomy (p. 19). On students and parents preference, private school seemed to attract more because of selection policy. Hofman noted that in public school, the diversity of students’ background as the individual characteristic of students home environment affect with the school. It means that the behavior and conduct of students in school affects the general performance of the school in the areas of character and conduct as Sizer has portrayed in his book, many of the students seemed to have lost appetite to seriously search and acquire knowledge through schooling. In fact, students’ activities inside the campus appeared to be unmonitored by the school authorities as students can transact illegal drugs inside the school premises. Whereas in private school, students activities are daily monitored and any unacceptable manner or any violation of the given rules would easily be met with either warning or punishment. The issue is that the student feels more responsible to study well as they carry in themselves the pride that they there among other students like them who are truly sincere in their study. In general, it appears that though the teachers in the public school have a much better salaries and benefit systems and are more stable in their position compared to their peers in the private schools, yet private school teachers are more committed in their work than teachers in the public school. Second, the policy and goals and vision seem to work well in the private school despite of the fact that teachers in the public school are more professional and more trained and more fitted to work because of the specialization in the field they are handling. Third, that despite of the fact that teachers in private school are less qualified in the position given the requirements required for a public school teacher, yet private school appeared to be preferential choice of parents and students for one more reason disciplined. The similarities between public and private have been quite obvious in the levels of commitment of female teachers than their male counterpart. Both the public and private teachers reflect that female teachers are slightly committed than their male counter part. The article cited that those who are more experienced teachers have less commitment than those new ones which is the same with the private schools. Aside from this, there was not much given similarities between the public and private school. In fact, some authors were even exaggerated to express that what is between public and private are distinct difference in all aspect. Thus, the similarities given were limited only in comparison of male and female teacher in the public as well as in the private school.

Wednesday, January 22, 2020

Verbal Image Translation Analysis Based Upon Ian Flemings From Russia With Love :: essays research papers

This paper deals with the problem of verbal image translation from SL ( English ) into TL ( Ukrainian ). The research is based on comparison of the original [ 1; 337p. ] and Ukrainian translation [ 2; 190p. ] of Ian Fleming’s â€Å" James Bond : From Russia With Love† A few words should be mentioned about the author and his book . Ian Fleming ( 1908 – 1964 ) was a great journalist and detective stories writer . In 1931 he joined Reuters news agency, and during the World War 2 he was a personal assistant to the Director of Naval Intelligence at the admiralty, rising to the rank of commander . At this time he acquired the first-hand knowledge of secret operations . He started his first James Bond novel â€Å" Casino Royale† at the age of 44 , by which time he became the foreign manager of Kemsley Newspapers . He wrote it in the Golden Eye , the house he had built in Jamaica . James Bond has won Ian Fleming the world fame , being the greatest British fictional icon of the late 20-th c. The book is about a British secret agent James Bond , on whom every major foreign government has a file, and whom the Russia’s deadly SMERSH organisation has targeted for elimination – they have the perfect bait in the irresistible Tatiana Romanova . Her mission is to lure Bond to Istanbul and seduce him, while her superiors handle the rest . Bond walks into the trap – but he is always the one to win . The language of this detective story is mostly unexpressive, unemotional, and the stylistic devices ( SD ) that the author uses are typical of the genre : the lyrical images are absent, most of the SDs are used as the means serving to create the picture of the cold, ruthless world of constantly alternating death and fight for survival . Artistic images mostly are stylistically neutral , as no or little expressiveness or emotional colouring is present in them . The same concerns the idioms and phraseologisms ( of which the verbal image is the basic constituting element [ 3 ; 28 ] ) occuring infrequently . The translated work of art is percepted as the artistic one only provided that it corresponds to artistic and stylistic tradition of the TL [ 3; 28 ] .

Tuesday, January 14, 2020

Corporate Identity Essay

Explained by Balmer and Soenen (1999). The International Corporate Identity Group (ICIG), therefore, came up with a statement of corporate identity, The Strathclyde Statement, to describe it. Please refer to Appendix B for the ICIG statement. A commonality between all attempts to define corporate identity, as well as, The Strathclyde Statement, indicates its characteristics which are concluded to be: 1. Collective. 2. Central. 3. Enduring. 4. Identifying of corporate. 5. Manageable. 6. Manifested by corporate-level strategy (vision and mission). 7. Affecting corporate image and affected by corporate image. Can be a source of competitive advantage. In spite all the variations in defining the concept, a clearer image of what corporate identity is emerges after studying its constructs and dimensions. This will be explored in the next section. Corporate identity: The structure What meant by structure is the components that constitute the corporate identity. Regardless of the difference i n categorizations, researchers have more in common when it comes to studying the construct of corporate identity than they had in its definition. Different views were offered of the construct of corporate identity. From a orporate communication paradigm, Birkigt & Stadler (1986) in (Balmer, 1998) have introduced corporate identity mix that focuses on the means by which corporate identity is communicated. Their mix includes corporate personality, behaviour, communication, and symbolism. Birkigt & Stadler mix has been given a good deal of attention by many authors (van Riel, 1995; Balmer, 1998; van Rekom, 1997). Communication is considered an important factor in shaping corporate identity, where it is stated that messages are communicated through behaviour of organization members (Balmer & van Riel, 1997). In 1995, Schmidt’s mix was introduced; it adds external environmental factors and also includes corporate culture to the corporate identity mix. It is composed of corporate culture, corporate behaviour, market condition and strategies, product and services, and communication ; design. Melewar ; Karaosmangolu (2006) suggest a â€Å"seven dimensions† construct for corporate identity that is very similar to Schmidt’s mix. These are corporate culture, corporate behaviour, and corporate communication, corporate structure, corporate strategy, corporate design, and industry identity. Balmer and Soenen (1999) have proposed a corporate identity mix that is composed of three of the human senses; these are soul, mind, and voice, see figure 1. The mind is the vision and philosophy, strategy, products and services, corporate performance, brand architecture, and corporate ownership, the soul consists of values, cultures, employee affinity, and internal images, and the voice consists of the corporate uncontrolled communication, controlled communication, symbolism, personnel and corporate behaviour, and indirect (external/ third party) communication. Figure [ 1 ] [ 1 ] Corporate Identity Mix – Adopted from [ (Balmer & Soenen, 1999)] Corporate culture Corporate culture was devoted proper attention since the early stages in expanding the corporate identity concept beyond the visual identity (Baker & Balmer, 1997; Hatch & Schultz, 1997; Stuart, 1999; Dowling, 1986; Markwick & Fill, 1997; Stuart, 1999; Melewar & Karaosmangolu, 2006). Culture epitomises the consensus within a company about how activities should be accomplished and is conceived as a result of a group’s shared experience and learning with respect to atters of external adaptation and internal integration† (Schein, 1985) in (Melewar & Karaosmangolu, 2006). It is therefore, represented in the shared values and beliefs among corporate members and also includes corporate philosophy, mission, and subcultures (Melewar & Karaosmangolu, 2006). Baker & Balmer (1997) consider culture as the most important element in the corporate identity mix. However, in their explanation for corporate identity mix, Balmer & Soenen (1999) consider culture as a different concept from values but they place both of them in the Soul category in their organically inspired categorization. All researchers in the topic state that corporate culture is an important factor in influencing corporate identity. Dowling (1986) puts corporate culture on the same ontological level as corporate identity and argues that culture, identity, and image are related components of a system that defines organizations, while Markwick & Fill (1997) consider corporate culture as part of corporate personality, which directly influence the corporate identity. Bernstein (1984) considers corporate personality as the total characteristics that generate corporate identity. Abratt and Shee (1989) agree to the ame opinion and consider these characteristics as the totality of behavioural and intellectual characteristics of the corporate. Melewar & Karaosmangolu (2006) found that culture is usually communicated to stakeholders through employees’ behaviour. Therefore, culture can be considered as a context in which employees’ behaviour is formulated (Stuart, 1999). Corporate Behaviour Many commentators suggest that the actions of a corporation are a fundamental element of its identity (Balmer & van Riel, 1997; Hatch & Schultz, 1997; Kiriakidou & Millward, 2000; Topalian, 1984; Olins, 1995). While Balmer & Soenen (1998) consider behaviour as part of the voice in their categorization, Melewar & Jenkins (2002) gives more attention to the behaviour as described by â€Å"the body language†. Behaviour is one of the most important aspects in corporate identity since corporate identity is rooted in the behaviour of its members (Balmer & van Riel, 1997). This importance comes from the fact that behaviour can be an important media to communicate messages to different stakeholders (Melewar & Jenkins, 2002). Olins (1995) contends that everything that corporate does or ay communicates. Therefore, it is important to align employees’ behaviour totality or the corporate behaviour with the values, philosophies and communication to effectively contribute toward building the targeted identity. Van Rekom (1997) argues that actions that are deliberate are more important than spontaneous ones. Markwick & Fill (1997) argues that the visual cues can be misleading; they rely on other cues such as behaviour, communication, and values to understand corporate identity. It is important, then, to indicate that corporate behaviour has to e managed and aligned with the messages communicated by corporate to enforce its identity. Management behaviour is an important aspect of behaviour since the former are more exposed to stakeholders. Hatch and Schultz (1997) argue that identity and image are influenced by the management behaviour. Melewar & Jenkins (2002) argue that management behaviour should be consistent with the values and vision of the organization not to create confusion or communicate faulty messages. Van Rekom (1997) emphasizes the importance of centrality in corporate identity and suggests that employees’ efforts and behaviour should collaborate owards confirming the organization goals and objectives. Communication and design The purpose of creating a favourable corporate identity is to project a positive image to stakeholders and consequently a good reputation for the organization. Corporate identity has to be communicated in order to be able to take this advantage. Therefore, all communication media’s have to be aligned and coordinated in order to create a consistent corporate identity. Van Riel (1995) considers succession in communicating corporate identity as a factor to measure the effectiveness of corporate communication. Controlled Communication Ind (1992) describes corporate communications as the â€Å"process which translates corporate identity into image†. Where Ind include uncontrolled communication in his definition, van Riel (1995) distinguishes between controlled and uncontrolled communication in his definition of corporate communication as â€Å"an instrument of management by means of which all consciously used forms of internal and external communications are harmonized as effectively and efficiently as possible, so as to create a favourable basis for relationships upon which the company is dependent†. Controlled communication can be classified to include management communication, marketing communication, and organizational communication; which are controlled type of communication (van Riel, 1995). Management communication is vital in communicating the corporate objectives and goals to employees (Melewar & Jenkins, 2002). It is defined as an attempt to â€Å"communicate the vision and mission of the company in order to establish a favourable image and ultimately a good reputation amongst its internal and external stakeholders† (Olins, 1989). Marketing ommunication is generally associated with the 4Ps of product, price, place and promotion, and is aimed at supporting the sales of an organisation’s products or services. Marketing communication include, advertising, public relation activities and direct marketing. Van Riel (1995) puts organizational communication as the one with stakeholders that has an interdependent relationship with the organization; this includes internal and external stakeholders. Uncontrolled Communication Cornelissen (2000) contends that perceived corporate identity is formed by controlled and uncontrolled communication. Olins (1995) and Balmer (1995) agree on that everything the organization does or say communicates. Uncontrolled communication usually occurs by organization’s members dealing with external stakeholders (Moingeon & Ramanantsoa, 1997). It can be concluded that uncontrolled communication mainly occurs through behaviour; therefore, behaviour of corporate members should be aligned with corporate philosophies, values and strategies as mentioned earlier. Melewar & Karaosmangolu (2006) suggest that the corporate members’ commitment to the corporate values and goals will reduce the negative uncontrolled communication. A dynamic interrelationship between culture and communication (controlled and uncontrolled) can be concluded from the earlier argument. Corporate culture is usually communicated through employees’ behaviour (uncontrolled communication) (Melewar & Karaosmangolu, 2006). Corporate Design Corporate design is consisted of the organisation’s name, slogan, logotype and symbol, colour and typography (Melewar & Saunders, 1998). Bernstein (1986) and Dowling (1986) consider the messages communicated through the symbol have more value than the symbol itself. Therefore, it is the communication done by the ymbol that makes the visual identity important to corporate identity. Melewar and Saunders (1998) attest on the importance of visual identity of corporation in influencing purchase decisions by consumers due to the rapid change in technology. The visual manifestation of corporate identity can communicate the corporate values and support the other forms of communication (Baker & Balmer, 1997). Melewar & Karaosmangolu (2006) also found that the slogan has powerful effect on stakeholders’ perceptions of the organizations. Structure Corporate structure is fundamental component of corporate identity (Olins, 1986; Melewar & Karaosmangolu, 2006). Brand structure Organizations develop branding strategies in order to distinguish itself from competitors (Melewar & Karaosmangolu, 2006). Olins (1986) have introduced three different brand structures: 1 . Monolithic structure: in this structure, the corporate uses consistent design and name. 2. Endorsed structure: where the names and designs of the subsidiaries are associated with the parent corporate. 3. Branded structure: indicates that the design and name of the parent company is less exposed to customers and different products have separate brands. Organisational Structure Organizational structure refers to the hierarchy in the organization, lines of reporting and communication. The degree autonomy of the managers is determined by the degree of centralization within the organization’s structure. The more decentralize the structure is, the more autonomy managers have, (Melewar & Karaosmangolu, 2006) which may lead to the emergence of new brand structure (Olins, 1986). Strategy All literature reviewed has made a link between corporate identity and strategy. There are different views on the relationship between corporate identity and trategy. The first view indicates that strategy provides a context to encapsulate corporate identity (Markwick & Fill, 1997; Stuart, 1999). The second view argues that as corporate identity encapsulates corporate values and mission and vision, it makes a reference point for the corporate strategy (Balmer & Greyser, 2009). He (2006) suggests a dynamic interrelationship between corporate identity and strategy which can be bidirectional. He (2006) suggests that corporate identity and strategy should have a big enough gap to allow change and enough alignment to maintain onsistency. Melewar & Karaosmangolu (2006) have highlighted two strategy types that are: Differentiation Strategy Differentiation strategy is the aspect of the corporate strategy that focus on the corporate strength and competitive advantage which is linked to the basic identity of the corporate (Melewar & Karaosmangolu, 2006). Positioning strategy Positioning strategy which is, according to Melewar & Karaosmangolu (2006), linked to the desired identity for the corporate. Corporate identity management Several models were introduced by academics to manage corporate identity. In the following sections, some of these models are described and analysed. Kennedy (1977) Kennedys model has focused on the creation of a positive corporate image (See Figure 2). She has realised the ability to influence corporate image through behavioural projections of the company. Kennedy has realised that based on the reality behaviour, or as per her wording â€Å"policies operating within the company’, an enduring and robust positive image can be obtained. In this model, Kennedy has acknowledged the importance of the effect of employees perception of the corporate n their behaviour and consequently on the projection of the corporate image to other stakeholders. In other parts of her article she declares the importance of employees in the process of company image formation. Also, there was no mentioning of visual identity of the corporate, as we know it is part of the corporate identity mix. Although her model hasn’t handled corporate identity in its new shape, her model was a starting point for several further models. Kennedys model main contribution was her awareness of the ability to influence corporate image based on corporate reality and behaviour. Figure [ 1 ] [2] Kennedy model for managing corporate image – Adopted from Stuart (1999) Dowling (1986) As seen in Figure 3, Dowling has elaborated on the role of communication in forming image of the corporate. Dowling considered that interpersonal communication represents the images of the firm held by these groups, and that mass media communication represents the company’s perception of itself. His argument is in contrast with the later literature reviewed which distinguishes between corporate identity, which communication is part of, and the corporate image that can be influenced by communication. Van Riel (1995) suggests that corporate communication should be consistent with corporate strategy, corporate identity, and corporate image. Figure [ 1 ] [3] Dowling model for managing corporate image – Adopted from Stuart (1999) In the conception of corporate culture, Dowling has dealt with culture as a determinant where he placed it at the same level with identity (Hatch & Schultz, 1997). However, Hatch and Schultz didn’t share the same opinion with Dowling where they have considered culture as a context of identity rather than being a determinant. Also Dowlings model were criticised for his underestimation of the role f management communication in influencing employees’ behaviour and internal images. Abratt (1989) Abratt’s model has introduced the concept of corporate personality. He argued that from the corporate personality, corporate philosophies can be developed, where the latter include values and culture of the corporate. The strategy was also included in the corporate personality in the model as showed in Figure 4. However, Abratt has defined corporate identity as â€Å"an assembly of visual clues-physical and behavioural by which an audience can recognise a company and distinguish it from others and hich can be used to represent or symbolise the company’ (Abratt & Shee, 1989).

Monday, January 6, 2020

The Rate Of Childhood Obesity - 1575 Words

Introduction The rate of childhood obesity is on the rise. The negative effect of obesity on a child has been documented by health care agencies repeatedly. And yet, effective treatment plan to control the increase in obesity has yet to be discovered. Research examining the causes and intervention of childhood obesity has circled around understanding the reason behind a child’s weight gain as well as the key shareholders that have influence. The key shareholders such as the child, the family, and the school nurse, and school administrators have all been identified as performers in the fight against childhood obesity. Without the involvement of the key shareholders, it would be difficult to make head way or even initiate a program. Thus in this paper, the author will summarize findings on a qualitative research conducted on the perception of children about their body image; the understanding of parents in their role as guides to their child’s nutrition and physical activity; the role of the school personnel, and finally the school nurses perception of self-efficacy, perceived benefit and perceived barrier in addressing childhood obesity at the school setting. The obesity rate in the United States has remained steady since 2003 and 2004. According to the Centers for Disease Control and Prevention (2014) 17% of children in the U.S. between the ages of 2 to 19 are considered overweight and obese. 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